Erika, Author at advisorexpressions.com

Leading Your Leads

Are you leaving your prospective clients hanging or communicating what action you want them to take?.I frequently see social media posts or email campaigns that don’t clearly identify what action they want the reader to take. I am left feeling...

July 3, 2017

Marketing

STATS: April Marketing Insights

Here are some interesting marketing statistics you should consider when reviewing your own strategy. . Your initial brand impression and colors are making a big impact with your prospects. According to a study by Emerald Insight, people make up their...

April 27, 2017

Marketing

Bueller? Is anyone there?

How to get more responses to your communications. . Ever feel like you are publishing great articles, ideas and other content but wonder if it is falling on deaf ears? Here are some tips on how to get more engagement...

February 23, 2017

NTSA Social Media Beginner Breakout Resources

Financial Services Social Media

NTSA Social Media Beginner Breakout Resources

We are thrilled to participate in the 2017 NTSA 403(b) Masters Summit. We will be running a breakout session on the basics of social media for financial advisors. The presentation covers how to set up an business account on Facebook,...

January 24, 2017

Financial Services Marketing

Avoiding Tax Erosion in Wealth and Estate Planning

I recently attended a seminar by Jonathan Blatmachr, one of the country’s most creative trust and estate lawyers. His approach to increasing investment returns while minimizing tax erosion on those returns in wealth and estate planning was impressive. While we...

October 24, 2016

Marketing Social Media

STATS: September Marketing Insights

Here are some interesting marketing statistics you should consider when reviewing your own strategy. . The average person receives 121 EMAILS A DAY. (Source) Yikes. Make sure yours stands out. The AVERAGE EMAIL OPEN RATE for ‘Business and Finance’ companies...

September 2, 2016

Financial Services Marketing

5 Non-Boring Client Event Ideas

Want to offer a client appreciation event or open house that will actually draw a crowd? . Offering an educational seminar or speaker will always attract interest. Of course, providing food doesn’t hurt. Advisors who don’t offer food are often...

July 29, 2016

Marketing

VIDEO: What is a brand? What ISN’T a brand?

Take a look at a brief introduction into branding and why it is important to your practice. . . . Advisor Expressions is the marketing partner for successful Financial Professionals who need a dependable and consistent way to increase market...

June 28, 2016

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Author: Erika

Avoiding Tax Erosion in Wealth and Estate Planning

5 Non-Boring Client Event Ideas

VIDEO: What is a brand? What ISN’T a brand?

Sneaky Marketing Scams To Avoid

AI Tools can Compliment Marketing

Top Social Media Changes (so far) in 2023

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Sneaky Marketing Scams To Avoid￼

AI Tools can Compliment Marketing

Top Social Media Changes (so far) in 2023

PROUD MEMBER OF

LEARN MORE ABOUT US

GIVE US A CALL

Sneaky Marketing Scams To Avoid