Twitter Blue: Is it Worth the Upgrade?

Twitter Blue: Is it Worth the Upgrade?

Twitter recently announced its new subscription services called Twitter Blue ($8/month or $11/month on mobile) or Verified Organizations ($1,000/month).

These services aim to provide users with enhanced features and tools to improve their experience on the platform. Twitter Blue is quickly becoming a necessity for many brands who use the platform – with the most recent update requiring organizations to subscribe to Twitter Blue or Verified Organizations in order to advertise on Twitter at all. So, is Twitter Blue worth the upgrade?

In short, yes. There are dozens of new benefits to signing up for Twitter Blue, but here are a few that are particularly important for companies and content creators alike:

  • Blue Checkmark: Verified accounts receive a blue checkmark to distinguish themselves from other accounts
  • Advertising: Advertisers can promote their products and services to Twitter users
  • Edit/Undo options for Tweets: Twitter Blue subscribers can undo or edit their tweets within 30 seconds of posting
  • Longer Tweets: Subscribers can post longer tweets up to 10,000 characters long
  • Text Formatting: Twitter Blue gives you the ability to format text, including bold and italicized text, in Tweets
  • Longer Video Uploads: Subscribers can upload longer videos of up to 10 minutes
  • Prioritized rankings in conversations and search: Twitter Blue subscribers have priority rankings in conversations and search results

There are also some great benefits for general viewers, such as seeing fewer ads (about 50% less when you are on the timeline), custom navigation, and themes.

So, what do you need to be eligible to sign up for Twitter Blue? Twitter requires that all verified accounts are Complete, Active, Secure, and Non-Deceptive. To ensure that you meet these criteria, here are a few of the requirements:

  • Account must be older than 30 days
  • Must verify phone number
  • Active within the last 30 days
  • Have a display name and profile photo
  • No recent changes to your profile photo, display name, or username

Overall, the decision to upgrade to Twitter Blue depends on your needs and preferences. For $8 per month, or $11 if you are an iOS or Android user, Twitter Blue provides additional tools and features to enhance your overall experience on the platform and improve your engagement with your followers. If you’re a content creator, a company, or an advertiser who spends a lot of time interacting with clients on Twitter, the upgrade is likely necessary to maintain your Twitter experience and brand presence.


If you have decided that Twitter Blue is worth the investment for you, we are here to help. Contact us today and we’ll take care of the rest!

For more information on Twitter Blue and Verified Organizations, or their requirements, click here
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