The good news is social media is still the place to be. With nearly 70% of the U.S. population actively using social media, it remains an effective way to connect with new people and engage with clients. The bad news, it is saturated with content, so you need to work harder to stand out.

From the days of the snake oil salesman to today’s scams targeting grandparents, scammers have been part of society for a long time. And with the internet making it easier to connect with anyone in the world, it’s also, unfortunately,...