It feels like it’s been an even more unpredictable year than normal in the world of social media.
Video is Still Queen
User Generated Content
New Paid Social Media OptionsThe biggest story in the world of social media has easily been Elon Musk’s purchase of Twitter. It has made waves both on the bird platform and with its competitors. Amidst the rumors and drama, there is a lot of information to maintain. One of the revoluntionary ideas is their paid account verification option. Regardless of your opinions of the new Twitter Blue, it could benefit your business. Some current benefits of Twitter Blue include:5
- Seeing fewer ads
- Ability to post longer videos
- Blue checkmark
- Bookmark folders
- Tweet priority in verified section of notifications
- Top articles
- Editing Tweets
What does this mean for you and your content?
With all these changes, how do you make social media work for you? First, keep making videos and if you haven’t done so already, invest in learning more about short-form videos. Make sure you capitalize on the time and effort you put into these videos by cross-posting. If you post a video to Reels, then post it to YouTube shorts; if you post it to YouTube Shorts, then post it to Facebook Stories.
Ensure your content is sincere. More personal posts tend to outperform other posts. Let’s face it: no one wants to be sold a product every time they scroll through social media. It defeats the purpose of social media. Consider more personal posts like photos of everyone at the office or even doing something outside the office, like volunteering. Your audience wants to see the people behind the brand.
Additionally, look to adopt long-form storytelling posts. These posts do better because they are genuine and more human, which does more for analytics. The longer the post, the longer the reader will stay on that particular platform, which is the primary goal of any social media platform. For the same reason, posts without links do better.
Sound like a lot of work? Advisor Expressions is the marketing partner with the experience you need to improve your online presence and take your company to a whole new level! Let us take care of complicated social media trends so you can take care of your business!