Even though I have been managing social media for clients for a long time, there is always more to learn. Especially since the platforms and algorithms are always changing! I recently attended LinkedIn’s session “What to Post on LinkedIn in...

For years, search engine optimization revolved almost entirely around Google. Brands chased rankings, backlinks, and keywords to capture traffic from traditional search results. But that model is shifting fast. Today, Social SEO is emerging as a critical strategy as users...

The good news is social media is still the place to be. With nearly 70% of the U.S. population actively using social media, it remains an effective way to connect with new people and engage with clients. The bad news, it is saturated with content, so you need to work harder to stand out.

Most companies understand the value of participating in social media so their brand can be visible and engage with customers and leads where they are spending time. Organic social media builds your brand, but ads are what get you seen...

In today’s digital age, social media stands as a cornerstone of effective marketing strategies. Platforms like Facebook, Instagram, and LinkedIn are bustling hubs where audiences congregate, making them prime venues for brands to increase visibility and engagement. However, while these...

From the days of the snake oil salesman to today’s scams targeting grandparents, scammers have been part of society for a long time. And with the internet making it easier to connect with anyone in the world, it’s also, unfortunately,...